NRG Experiential | Associate Producer

During the height of a very isolating and dark COVID, our team was commissioned to bring color back into the Los Angeles community at ROW DTLA.

Partnering with The Lab, we designed and executed a colorful fabric-wrapped installation for the main courtyard tree and coordinated custom ornaments to complement the palette. The project expanded to include additional tree décor around the retail spaces, bringing warmth and energy back to an otherwise quiet district.

The activation served as both an artistic statement and a gesture of hope